The guest receives a room key card at the check-in counter of the hotel nearby
Marketing in the hospitality industry is a very competitive task. Not only will you compete against other local hotels, but you will also fight for space on the Google results page. According to research, only 0.78% of Google searchers click on the second page of search results which means you have to rock SEO for hotels or you will miss out on potential customers!
SEO for the hospitality industry is a little tricky as you need to know how to excel in both local SEO and international SEO tactics. It is one thing to attract local customers, and it is even better when you can attract people from all over the world.
The problem is, how does SEO work for hotels? Why is it different from marketing for other types of businesses?
Fortunately, we created this article to teach you how to improve your hotel SEO skills so you can convert more sales and stay busy. Read on to find out more.
1. Know your audience
Even if it seems so, hotel marketing is not a one-size-fits-all approach. Different hotels have different atmospheres and offer something unique only for a certain number of people. The tourism industry is valued at over $ 1.6 billion and there is no shortage of customers. So by limiting your audience, you can target the right amount.
For example, if your hotel has fun activities and parties, then you need to limit your SEO to millennials. When you have luxury rooms, you need to target customers who are CEOs and world class travelers. When you market for a resort, you need to turn to families and offer vacations.
2. Use all forms of keywords
Keywords are a crucial component of search engine optimization for the hospitality industry as there are countless ways to search for hotels. First, do a Google search of your hotel area and write down any related search terms that come up.
Then do your research and come up with all the long-tail keywords that match your hotel. For example, instead of “Hotel in Miami” it could be “Nice Miami Beach Hotels”. By including all kinds of keywords including words and phrases, you ensure that you don’t miss out on any potential customers.
3. Optimize your title and descriptions
Your blog titles, page titles, meta descriptions, and urls are very important in optimizing your hotel’s SEO. All of these components need to include your primary keywords, your hotel’s location, and the enticing click.
The meta description should be friendly, descriptive, and straight to the point. You don’t have a lot of characters, so keep it short and answer any possible questions your audience may have.
4. Use local SEO techniques
Marketing for a hotel needs to involve local SEO techniques to attract your audience. Some of these techniques include:
- Listing of your hotel in the local business directories
- Make sure the hotel is updated in Google My Business
- Include keywords with your local area names
- Use social media to include locations for visitors
- Work with your local community
- Ask for reviews, especially on Google
All of these techniques will help you improve your local hotel SEO so that you can raise awareness of the hotel and attract more customers.
Learn more about SEO for Hotels
There you have it! If you follow this creative hotel SEO, you will be on your way to a busier tourist season.
You can find more SEO and marketing tips like these in the marketing section of our blog.