10 Tips for Developing a Website for Your Small Business

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Almost 80% of potential customers could be lost if a company doesn’t have a website.

Websites are a fantastic way to showcase your products, connect with customers, and increase conversions. Maybe you’re developing a website but aren’t sure where to start.

Sound familiar? Then you’ve come to the right place. Here are 10 tips to help you do this.

1. Choose a memorable domain name

Before you start developing any ecommerce website, it is important to choose the perfect domain name for your business. This is your small business name. So make a good impression by having a simple and catchy one.

Brainstorm names and check online that no one has taken them. For SEO purposes, try to include a relevant keyword and geographic location like “www.NewYorkButchers.com”.

2. Make your site mobile friendly

Over 40% of web traffic comes from mobile devices, so your website needs to be responsive. This means that all information is the same, but the website changes its display depending on the device it is being viewed on.

During the development phase, think about how the site will look on a mobile device. For example, remove text-blocking ads or pop-ups because when reading on a small screen, an ad takes up the entire page and the information cannot be used. To avoid annoyed visitors, turn these ads off for mobile users so they don’t leave them.

You should also use large font sizes and standard fonts so that it does not affect the readability or loading speed of the site.

3. Keep it simple

One of the most important tips for website design is to keep it simple. Choosing a complicated design or viewing blocks of text will overwhelm the viewer.

Instead, limit the number of fonts, colors, and GIFs. Using too many can distract the visitor from the main purpose of your website.

You also need to leave out lengthy paragraphs. Create concise bullet points so that potential customers can easily scan your website.

4. Prioritize a fast loading speed

Around 47% of consumers expect a website to load in a maximum of two seconds.

Because of this, when learning how to develop a website, you need to prioritize the website loading speed in order to motivate visitors. Make sure the website is running smoothly by regularly updating the software, optimizing videos, and using a robust website host that will suit your bandwidth needs.

5. Add a call to action

An important tip for designing a website is encouraging action. Design each page so that the visitor can do something, whether they sign up for a service or buy a product. You can turn your call-to-action into a button or link, whichever you prefer.

Make sure it’s over the crease so visitors don’t have to scroll to find the call to action.

6. Choose the right content management system

Not sure how to build a website?

First, find the right content management system (CMS) for your company. This is a software program that allows you to create and manage digital content without needing a lot of technological knowledge.

The most popular CMS is WordPress which has an active support community and has a variety of useful plugins to add to your website. Most developers are experienced with WordPress so they can walk you through the whole process.

7. Optimize your site for search engines

A website that has not been optimized for search engines is useless. SEO involves different approaches to get your website ranked appropriately on Google and to make it easier for customers to find you. This includes doing keyword research, image optimization, and an SSL certificate to keep your website secure.

8. Post content regularly

Whether you are outsourcing or writing your own content, post content on your website regularly. The quality of the content and the frequency are important to search engines. Hence, create valuable blog posts that will help your audience. Headings determine whether the customer continues to explore your website or if they leave your website. Therefore, create compelling headlines.

Another fantastic example of content is customer testimonials. Ask customers for feedback on your product or service and post a collection on a page to encourage potential customers to invest in your business.

9. Have a website maintenance plan

Just as plants need water, websites need constant attention to make sure they are effective. You should run security scans to look for malware, use traffic data to learn more about your target audience, and find ways to improve your SEO.

Also, use split tests to see if you can improve the performance of your website. For example, if you’re selling a product, create two landing pages with different images and see which ones have a higher conversion rate. And don’t be afraid to take surveys on social media or on the website to see what your audience thinks.

10. Make your contact details visible

While this sounds obvious, many small businesses forget to easily find their contact details. It is important that you clearly display your phone number and email address on the website. To make this more effective, add these to the top and bottom of each page so they don’t get overlooked.

You can also add a contact page that includes the company’s physical address, a map of your company, and hours of operation.

How to start developing a website

Now that you know how to start developing a website.

It’s important that your website is responsive, loads quickly, and is optimized to rank higher on Google. Imagine visiting the site because you are about to determine if it is cluttered or if you used a hard-to-read font.

Also, remember to run tests regularly to make sure your website is running smoothly and is popular with visitors. Have fun designing!

Did you find this article helpful? If so, check out our posts on everything from digital marketing to search engine optimization.

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