Social media concept. The meeting at the white office table.
Creating excellent marketing and promotional content can be a challenge, especially for small businesses. Knowing how to grab the attention of potential customers is not an easy task.
You may be wondering how you can get people interested in your business in new and unique ways. How can animation marketing help you develop an effective marketing strategy?
Animation can bring many benefits to businesses through the use of stylized commercials and videos. This is how you can create great animated content for your small business.
Why Consider Marketing With Animation?
Animated marketing videos are a great way to advertise that doesn’t feel like a marketing ploy. Instead, due to the childlike nature of the advertisement, the viewer feels more connected to the material that is being explained to them.
Using animation can help bring your products and ideas to life without them feeling forced or unnatural. It is also of great help when it comes to visually explaining your products and ideas without the need for overly complicated jargon.
Animated videos allow you to use the tone and style that you think best suits your product or idea. This can be a simple explainer video or a more lighthearted script about your ideas and products. You can also give complex ideas a more instructive tone, such as: B. with medical animations.
How to use animation effectively
Now that you know how animated videos can help with your marketing strategy, it is time to understand how to create great animation. Here are some tips to help you along the way.
1. Plan things out
Before you can describe exactly what you want in your animation, you need to create basic plans for your video. Now is the time to find out what kind of tone and style you want for the animation.
You want to find a method that works well with your brand. Make sure you do your research before deciding on a particular style or tone.
2. Write detailed scripts and storyboards
Once you have the basics in place, it’s time to move on to scripting and storyboarding. This takes a lot of time and creativity. So don’t be afraid to experiment and test new ideas.
The scripts you write are vital for any voice actor who works on animation. They also help your artists decide how to style your scenes when storyboarding.
These storyboards show the basic layout of the scenes in your animation. The more detailed you can create your script, the easier it will be to make final changes.
3. Know your audience
While it’s great to keep your brand in mind while thinking about how to set up your video, it’s also good to think about what your audience wants to see.
Adjust the tone and format of your video so that you believe your viewers would enjoy it and share it with others.
4. Consider hiring animators and voice actors
Do you already have a great creative team working with your company? If so, it’s easy to set up with people reading your script as well as people animating your content!
However, for those without a creative department, you may need to hire outside help to make your animated video possible.
There are many freelance animators and voice actors that you can hire to create animated videos. You can bring in an element of professionalism and make your animated videos even better.
5. Avoid clichés
Most of us have seen the typical blackboard or whiteboard videos used to explain a person’s brand, idea, or product. It gained huge popularity after its first use and has since become a stereotype in the industry.
Try to create originality so that your animated video fits your brand, rather than indulging in a common or boring style.
6. Take into account the length of your animations
Depending on what product or service you are offering, consider how long you want your video to last. From an animated GIF to a lengthy explainer video, you have a lot of variety in terms of the length of the videos you produce.
Think of the style and tone you choose when deciding how long you want to keep the animation going. After all, you don’t want a product explanation or instructional video wrapped up in a single GIF!
7. Use Dynamic Visuals
Dynamic visuals, or visuals with a lot of physical or emotional power, are great for grabbing and keeping people’s attention. Make sure to use lots of engaging videos in your animation so that users can better understand your ideas and products.
If you use these dynamic graphics that fit your narrative, you won’t have to go into overwhelming detail when explaining your products. In the end, the graphics you used will help explain things for you.
8. Tag and promote your video
When creating your video, it is important to label it appropriately. Consider the color palette you are using, the style you want for the animation, and whether you want to include your logo in the animation.
All of these factors help your viewers reconnect animation to your business. So make sure you brand them well!
Grow your business through animation
Animation marketing is a great way to get your products and services known in an easy-to-digest way. The next time you consider updating your marketing strategy, consider bringing in some animators to create beautiful animated videos for your content to market!
Have you thought about using animation in your marketing strategy? What tone and style would you use in your animations to brand your product or service?
Marketing is an important part of any business. If you want more marketing tips and tricks for your small business, keep reading our blog.