Close up two hand holding cellphone with video marketing word and symbols, online digital marketing concept.
Are you ready to market your brand through videos?
Digital marketing is a competitive landscape, but it remains the best way to get your brand to market. Video marketing is one of the most powerful tools. It enables people to see your brand and what you offer.
It also appeals to all of the human senses and allows the observers to fully grasp your content. Studies show that video marketing is more effective than other types of content.
Are you new to video format? This article covers five key tips for creating an effective video marketing strategy.
1. Explore different platforms
When it comes to video marketing, it’s important not to focus on one platform. Online users spend time on more than one video platform. When you think of video marketing, YouTube is the first platform that comes to mind.
However, there are other platforms available to you. It would be helpful to keep your target audience in mind when choosing the best platform to share your videos with. Instagram is popular with younger viewers.
If your target audience includes teenagers and young adults, give Instagram a try. You can also consider Facebook and Snapchat.
2. Try different styles
Video campaigns can also be in different formats. Vlogging and live streaming are great ways to connect with customers in real time. Tutorials and how-to videos are best for educating your customers about a new product.
When introducing your brand, we encourage you to try animated doodle videos. Animated videos often require less effort than live videos. You don’t have to worry about collecting a director or actor.
Want to learn more about creating doodle videos? Check out this complete guide.
3. Create an emotional impact
Emotions are a driving force in customer decisions. If you want to ensure that your video converts viewers into buyers, play with their emotions. You can touch your values and morals as a company.
Find a topic that you can connect to the hearts of the audience. Show how your product or service can change their life for the better. A great way to do this is through customer testimonials.
4. Optimize with SEO
If you own a website, you may already be familiar with SEO. Search engine optimization doesn’t just apply to websites and blog posts, however. Take it a step further by optimizing your videos for web search.
If you are using YouTube, SEO optimization is a must. Include your keywords in your title and description. Make sure to use relevant tags to improve your video in the ranking.
5. Add subtitles
Subtitles are critical to making your videos more inclusive. It enables viewers with hearing loss disabled to enjoy your content. It can also help viewers watch content in public places like a library or a noisy bus.
What you need for your video marketing strategy
Do you want to create a powerful video marketing campaign? Use the tips above to build your following base and increase conversion.
Video marketing is only part of a good digital marketing campaign. If you want to learn more about developing a strong marketing strategy, check out our other blog posts!