When I say a name like Nike, MTV, Microsoft, Apple or YouTube … What do you think of? Most of the time, people immediately think of their memorable logos.
The majority of customers tend to associate a name with the quality and reliability of a product / service. Branding is an exercise that isn’t just limited to businesses. Everyone is a personal ambassador for their own brand.
It’s a powerful way to stand out, get your voice out there, and make a name for yourself. Of course, your personal brand is a representation of your profile, your attitude and your actions, both offline and online, and this is how you will be perceived by other people.
When you consider all of the factors that go into creating your personal brand, designing a logo shouldn’t be high on your list of priorities. However, no matter the size of your business or personal brand, finding the perfect design for your logo is important to make your personal brand a success. It won’t be long before you take a moment to search online for a quality logo maker that will do the job for you in minutes.
Look at the logos of these big brands: McDonald’s, Apple, Nike, etc. I’m sure that at least 95 percent of the people in the world will know and name the brand even though the logos didn’t include the brand names.
If global recognition and dominance in your niche isn’t good enough for you, here are a few other reasons you might need a logo for your personal brand.
Why should every entrepreneur create a logo for their personal brand?
Regardless of where you are in your personal branding or growth process, it is important that you have a logo design and brand identity before you begin. This way you can continually grow your brand from day one while benefiting from each of the following key factors.
Reveals your identity
Think of the old westerns where cowboys would brand their cattle. Usually they did this to mark the ownership of their cattle. That’s the same thing your logo should do for you – identify ownership of your product, service, or personality. Your logo on your items, business card, and website conveys ownership. It states who you are to the world / potential consumers, what kind of goods or services you sell, and what benefit you offer your customers.
The Swirl Frozen Yogurt logo leaves no doubt about the item the company sells. The Noble Pillow logo reflects its royal-sounding name and indicates that this pillow brand is suitable for kings.
Invites new customers to get to know you
We don’t exist in a monochromatic world. People are drawn to fascinating designs and colors. You want to grab attention and stimulate the imagination of your potential buyers. You want new customers to at least check it out and eventually buy or learn more about your product.
Forager’s Table restaurant, which specializes in farm-to-table food and is organic-branded, attracts customers to their establishment. To appeal to hungry customers looking for that special dining experience, they will post this emblem on posters, menus and on their website.
Differentiates you from the competition
Certain symbols represent certain industries or goods. For example, how many pizzerias have you seen with a poster showing an Italian chef with a mustache, a tall white hat and a big grin? Maybe with a ridiculously large pizza?
A good logo represents who you are and also separates you from everyone else. Every entrepreneur should have a strong logo that dares to be different – that sets them apart from the crowd.
The first thing your customer will look for is your logo when they see messages from you or your company. Your logo should be at the center of all your promotional items, such as: B. Business cards, posters, commercials, emails, social media broadcasts, etc. If you don’t have a logo (and one that stands out), you’re missing out on the chance to get your branding in the minds of your audience and making an impact to leave behind.
Facilitates brand loyalty
A company updates its logo from time to time to update its appearance or to accommodate another organizational transition. If you’re already a marketer, you can understand why the change is needed. And when you use social media to grow your brand, it is even more so.
But as a customer, you may not like the change at all. This is still important for the brand, the customers and the way they interact with each other in the future.
When people are used to their favorite brands’ logo and you change it, they feel a little cheated (maybe not enough to switch brands). But then they have to retrain their brains to look for something else.
Brand loyalty is great and every organization or individual needs to encourage it. A recognizable and well-known logo contributes significantly to brand loyalty.
You can be anywhere
By placing your logo on all of your ads, packages, merchandise, social media, websites, etc., you can constantly promote your brand and message whether in-store, at your customers’ home, or anywhere.
Once you’ve created the marketing message and effectively linked it to your logo, everything you do, say, write, or produce becomes synonymous with the logo and the person.
Such logos move effortlessly from signs to products to mobile marketing. It’s best to have a simple logo, whether it’s on a range of materials or projected on different media platforms.
Nobody knows better than you when it comes to choosing your brand. If you’re conventional, stylish, or rugged, the best personal logo is the one that brings your personality to life. This way, you will pique people’s interest and get them to remember you. This is how your message should be interpreted, as a story that can attract people and remind them that you are a little like them.
Final thoughts on creating a great personal brand
Before designing a logo that fits your personal brand and business, you need to consider your identity. Define your personality. Define your strengths and aspirations. How do you (as a person) or your company support customers or followers?
Alongside the target audience, understanding your long-term and short-term goal plays a role in creating the right logo and message.
Getting a logo design is great for your website, blog, newsletter, or personal branding for building a reputation. You can even use it in other ways such as B. in podcast networks, social media accounts and also in your book cover designs.
Fortunately, an online logo maker tool lets you create a personal logo for free without breaking the bank.