SEO Search Engine Optimization Business Marketing Concept
There are currently billions of live websites on the internet. That means, as a small business owner, you need to know a lot about SEO if you want your business and website to get noticed.
The good news? We’ll cover you!
In this article, we are going to share 13 small business SEO tips with you. This is a great way to ensure that both your business and your company’s website are easy to find on popular search engines like Google.
1. Don’t expect instant results
We understand You want to improve your SEO results and you want to do it as soon as possible. And while it is possible to make some SEO changes in a matter of hours, it won’t happen that you get noticeable results that quickly.
Our advice? Be prepared to wait a few weeks to a few months to see a noticeable difference in your SEO results. Ranking in search engines is not easy, especially at the beginning. We therefore recommend that you temper expectations early on.
2. Research current SEO trends
Of course, if you want to improve your SEO strategy, you need to stay up to date with the latest SEO trends. By the time you’re reading this article, you are already ticking that box, which is of course a good thing.
However, if you want to keep success going, you always need to keep an eye out for new SEO tips and tricks. So never stop looking for SEO strategies and stay aggressive so that you can keep these top rankings once you get them.
3. Invest time and money in SEO
To deviate from this last point, if you want to get great SEO results, you need to be willing to spend your time and money on SEO. You don’t have to break the bank to get positive results, but it does take hours of hard work and a few dollars to achieve success.
The good news? SEO is most likely something you can do yourself. And if you need the help of an expert (more on that later), hiring an SEO specialist is affordable, which is a huge plus.
4. Focus on local SEO
If you own a small business, you probably want to attract the attention of customers in your area online. If this is the case for you, then you need to make sure that you are putting most of your efforts into improving your local SEO strategy.
Not sure where to start with local search engine optimization? If you haven’t already, you will be listed on Google My Business first. This makes it easier for customers to find you on Google and even leave reviews for your business. These are two things that will improve your local SEO.
Also, be sure to encourage customers to leave these reviews for your business on Google. Search engines like Google love them, and the more you have, the higher your business will rank.
5. Build a good UX
Do you have a website? Would you like your website to rank higher in search engines? In this case, your main focus should be on improving the user experience of your website or UX.
After all, search engines just want to redirect users to websites that offer credible information and a positive user interface. If your website ticks these two boxes, you have a better chance of ranking high on these important keywords.
6. Get active on social media
There are a few things you can do outside of your website to improve your SEO strategy. In particular, activity on some social media platforms can have a noticeably positive effect.
Our advice? Pick the three most popular social media platforms in your niche and focus on just those three platforms. In this way, not only can you improve your SEO, but you can also give yourself a chance to achieve success with the help of social media marketing.
Not sure which social media platforms are the top three in your niche? Just research the biggest competitors in your niche for answers. Which websites they have the most followers and engagements on is what you need to invest in.
7. Do a lot of keyword research
If you are creating content for your website, possibly a blog, you need to know a lot about keyword research to rank high on search engines. This is especially true if you have a newer website or operate in a competitive niche.
The good news? Keyword research isn’t that hard at all. All you have to do is use a keyword research tool and look for keywords that have a high search volume and a low competitive ranking.
Once you have a few keywords, you will create fantastic and credible content. Pretty easy, right?
8. Have a simple url structure
Another important tip for improving your SEO strategy for your website concerns the URL structure. Obviously, since choosing the wrong URL structure can make ranking difficult for the keywords just mentioned, this is not a good thing.
A professional tip? Let the title of your article, page or post be your URL structure. Separate each word with a hyphen. However, don’t make any changes to your URL.
This is a great way to ensure that your keyword, which should be in your title, is also in your URL.
9. Internal master link
We’ll be honest. Backlinks from other websites are one of the biggest keys to improving your SEO strategy. However, since you cannot control these, we decided to spend more time talking about internal links.
Not only can internal links help you direct users to other content on your website, they can also help search engines that like that content, if you have it. Additionally, it can be something that you use to create your content, which can be especially helpful for blog owners.
Internal links to your own content aren’t the only internal links you’ll need. It is always a good idea to link to some other credible, relevant websites as search engines will take note of this as well.
10. Study your analyzes often
No matter what type of website you have, your analytics should influence all of your SEO decisions. After all, numbers don’t lie, and this information is key to determining what will and won’t work for your website.
So make sure to use your analytics when brainstorming on keyword ideas. Give your audience more of what they want and less of what they don’t so that you can grow your website faster.
11. Focus on mobile users
Did you know that over 50% of all web traffic comes from mobile users? That number isn’t going to increase for the next 5 years, which is why mobile users are so important to your SEO strategy.
Put simply, your entire website and even your local SEO strategy should be all about mobile users. Because making sure you’re mobile-friendly is essentially future-proof for your business.
At this point, it can be worth investing in the help of an SEO expert. This is a great way to ensure that your website and SEO strategy are designed from the ground up for mobile users.
12. Use the Google Webmaster Tools
It goes without saying, but Google is one of the largest and most popular search engines in the world. They also provide website owners and small business owners with tons of free to use tools that will help them rank on their search engines.
We already talked about Google My Business. For website owners, however, the Google Webmaster Tools are another must-have in your toolbox.
In the Webmaster Tools you have access to a variety of functions that can be used to make your website more SEO friendly.
13. Listen to valuable feedback
We used to talk a lot about analytics. And while this is the most valuable form of feedback, there are other forms of feedback that are worth paying attention to.
Direct comments from users are particularly important. Finally, they can help you improve your UX, which in turn is very important for your website’s SEO.
Don’t be afraid to listen to SEO experts either. You know what to do to achieve your greatest goals. This is why investing in the help of a small business professional can play a crucial role.
Do you need an SEO company? Not sure who to call? More than worth investing in, this Go Florida SEO company has the experience to get you where you want to go.
13 SEO Tips for Small Businesses
As you can see, a lot of emphasis is placed on knowing the latest small business SEO tips. Using this guide and researching the subject further, you should be able to create and maintain an effective SEO strategy over time.
Are you looking for more SEO tips and tricks? Visit our blog frequently for tons of useful ideas and concepts.