Man preparing t-shirt for printing in screen printing machine
Does your company plan to sell custom t-shirts? Selling corporate merch is a growing trend for many companies. Most managers at trade shows and similar events choose cheap items like pens.
If you want to make your merchandise endeavor more effective, try custom t-shirts. Custom t-shirts are a great way to promote your brand and increase customer loyalty. Not only is it a great way to make money, but it can turn the workplace into a community. However, mass production of custom t-shirts can be too big of an investment for some.
Would you like to know whether it is worth selling company T-shirts? This article covers all of the benefits of printing and selling custom t-shirts. Read on to find out more!
Marketing on the go
When someone wears your custom printed t-shirts, that person is promoting your brand. Everyone he meets during the day will see your company logo. It might be enough, once you see it, for someone to search your services or products on Google.
Custom printed T-shirts also serve as free advertising and can increase brand awareness. It’s also best not to assume that physical marketing is no longer as effective as digital media. Despite the rise of digital marketing, physical marketing continues to be a relevant medium.
The making of custom t-shirts is functional
Why Are Most Promotional Mugs, Shirts, Pens and Caps?
The reason is that they are practical and functional. If you want to sell corporate merch, it is best to choose items that perform a logical function. People need clothes, and t-shirts are one of the most basic pieces of clothing that you can wear with any outfit.
If you offer quality clothing, regardless of how much branding you put on it, people will wear it. They may just put the t-shirts on because they need something to wear or because they love the art on them. Functional promotional items outperform anything decorative or only for aesthetic reasons.
To make sure customers want to buy your merch, prioritize good t-shirt designs. It’s not enough to stick your logo on a t-shirt to get a customer interested. You can either go minimalist and simple or bright and bold.
It wouldn’t hurt to invest some money in good fabrics. Many people keep t-shirts not because of the design, but because they are comfortable. People are more likely to wear a plain but comfortable shirt than a shirt that looks good but is itchy and rough.
Builds corporate culture
Are you looking for something to unite your employees and build a strong following? T-shirts help build the corporate culture. Because of the comfort and style of shirts, they are better than traditional uniforms.
Employees who wear an individually printed shirt also encourage a positive environment. It shows that people love what they do and the company they work for. It can also help build camaraderie and a sense of belonging when they get to work.
Let people show their support for your brand, whether they work for the company or not. Of course, you have to make sure they like the shirt they are wearing. You can get quality printing from reputable companies like Team Concepts Printing.
Handing out promotional mugs and umbrellas can help, but you may have to spend more than necessary. T-shirts are still considered the best promotional item because of their affordability. One of the main points about selling custom t-shirts is the fact that they are inexpensive.
Another benefit is that you don’t have to spend all the time on bespoke shirts. There’s no ink to refill, no e-juice to buy, or a digital charge to keep up with. T-shirts are a one-time edition and are therefore the ideal promotional item.
If you want to print t-shirts as a business, you don’t have to rely on huge financial capital. You have to invest in printing equipment, but you don’t have to spend a lot on simple shirts or paint.
Multiple printing options
Did you know there are multiple ways to print shirts?
The traditional method of printing custom t-shirts is using the screen printing technique. There is also the digital printing option and heat transfer methods.
The advantage here is that you can choose a method that suits your budget. Each method also has its own advantages and disadvantages, so you don’t have to stick to one technique if you don’t like the results. Note that digital printing is more expensive than the other options because of the equipment required.
Easy to recognize
Branding should always be easy to spot. Once someone sees your logo on a shirt, umbrella, mug, or hat, they should be able to identify the company it represents.
When you stick a logo on a shirt, it’s almost impossible for people not to see it. Logos on shirts are often large and easy to see from a distance.
People may not see your online ads once you post them. Consumers may not immediately see the online banners or newsletters that you included in their emails. However, people will immediately see and identify your brand when they recognize it on a shirt worn in public.
Free evergreen marketing
Did you hand out printed shirts to people who attended your company’s event? These recipients will wear these shirts and promote your business for years. You’ll never have to spend a dime again as these are considered evergreen marketing collateral.
What is Evergreen Marketing? This term refers to materials that remain relevant months or years after their introduction.
If you’re a startup, selling custom t-shirts can give you the pep you need. Customers will remember brands that give them an exceptional firsthand experience. You can also do this at promotional events like trade shows.
Sell custom t-shirts today
Now that you know the benefits of selling custom t-shirts. Custom t-shirts come in handy for all wearers, including customers and employees. If you want practical but effective products, start designing your custom t-shirts.
Custom t-shirts are a great way to increase your marketing efforts. But it doesn’t have to stop there! For more tips on brand marketing, check out our other blog posts.