Here’s how to boost a website in expired domains from zero traffic to $ 100,000 in just 4 months

The Niche Website Builders team has an exciting expired domain case study to share with us this week.

They reveal how they took one of their client’s websites from nothing to over $ 100,000 in just 4 months. The secret? A big investment in expired domains and content – plus a great strategy.

Adam and Mark at Niche Website Builders share how they do it below.

Additionally, the Niche Website Builder team is currently offering a special 15% discount this week only on Niche Website Builder’s link building and content services. Get the exclusive niche chase discount here.

Niche Website Builders is powered by affiliate marketers for affiliate marketers. Only this week you will get more content and links!


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Expired domain case study

This example is a Niche Website Builders client website. Therefore we cannot display the url. However, we will talk about the process and share the results.

These screenshots from Google Analytics show what we were able to achieve in a short period of time.

expired domain case study

This site was built on a high performing expired domain. We also referenced and redirected three other high performing expired domains to the site.

We have been very aggressive in adding content to this website.

  • The website launched in December 2020 with 150,000 words
  • In February 2021, we added another 150,000 words
  • Another 100,000 words went online in May 2021 (FAQ style)

Niche Website Builder Case Study

We have another 100,000 words planned for June 2021 – so you can see the owner is not taking his foot off the gas.

The website has just been added to MediaVine and is expected to generate over $ 3,000 per month once it goes live.

Here you can find out more about the process by which we achieved this incredible growth.

Keyword research

We used our keyword search methods for this website (the same methods we use for all client websites).

Our approach was twofold: mimicking competitors and using FAQ key words when asked.

Essentially, in order to mimic competitors, we are looking for websites:

  • in the same room
  • that has a weaker domain than our customer
  • do an excellent job of generating organic traffic

Here is an example of a competing site’s metrics in Ahrefs versus our client’s site.

Outsource website management

Once we’ve identified the target website, we reverse engineer its top-level content – structure, H-tags, word count, etc. – and create similar content.

For our FAQ research, we extract “entities” from Google’s NLP algorithm from the competitor and then analyze thousands of “people who were also asked questions”.

These are then summarized and supporting content created.

Site structure

One of the most important things to consider when creating a location is structure.

This can be broken down into:

  • Homepage layout
  • Category page structure
  • Menu structure

We want to make sure that our click depth is shallow (ideally 2/3 maximum). This means that no post is more than 2 or 3 clicks away from the homepage.

We do this by linking to the category pages on the homepage (great for routing expired domain juice through) and using custom category pages with no pagination.

If you’re working with an expired domain, you’ll also want to recreate or redirect old content with valuable links.

Niche website builder

This is to help keep the link juice and not show a 404 error if the link sites ever generated a bad link report.

Redirect expired domains

Using the Expired Domains Case Study

As mentioned earlier, we built the site on a high performing expired domain.

At the end of December (a few weeks after the launch) we procured and acquired two more expired domains that were highly relevant for two of the main categories. You can see how quickly the referring domains are growing when the Ahrefs crawler discovers them.

Example of an expired domain niche site

Instead of redirecting them to the homepage, we created a skyscraper content of 5,000+ words that fully covers the topic of the category. Throughout all of this content, we’ve added tons of internal links to posts within the target category.

The domains were redirected to the skyscraper pieces via Cloudflare. To improve legitimacy, the customer also issued a press release announcing that they had acquired the domains.

We just got another high performing domain and will be doing exactly the same thing all over again.


Here’s what the customer spent getting the site up to date.

  • Domains (primary domain + redirected domains) – $ 24,000
  • Content (500,000 words – currently only 400.00) – $ 30,000

The total spend was $ 54,000.

MediaVine is scheduled to go live with expected monthly revenue of over $ 3,000.

Assuming the profit is at least $ 3,000, the value of the assets will be between $ 90,000 and $ 105,000 (a 30- to 35-fold multiple).

This means that the customer will have a positive ROI within 4 months. Based on the 100,000 words released this month and another 100,000 slated to go live in June, there are still plenty of benefits to be had.

Take into account future current monthly income and this has grown to be a very decent asset that is expected to grow steadily with no additional expenses.

Future plans?

We continue to aggressively add content to this website and plan to bring traffic to a level similar to that of our imitation competitors.

Who are niche website builders?

Niche website builders are run by Adam and Mark.

They’ve been building and managing their own 6-digit portfolios for a number of years before starting their agency in 2020. In 15 months, they have scaled to produce over 4 million words of customer content each month.

They offer a range of services including monthly content subscriptions, one-time bulk content (like the packages used for the website above), websites created for you (both on new and expired domains), and link building. You can find more information on niche website builders here.

You can also contact them directly at [email protected]

If you want to learn more about them, you can read our Niche Website Builder review or listen to this podcast episode on content creation and link building.

As a reminder, you can get a 15% discount on the content and link building services offered by Niche Website Builders this week only. See the special offer from Niche Website Builders here.

Niche Website Builders is powered by affiliate marketers for affiliate marketers. Only this week you will get more content and links!


Get the Exclusive Niche Website Builder Deal!

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