If you’re a blogger or an online business owner, you’ve probably heard of pageviews, sessions, users, visitors, and unique pageviews. But what is the difference between all of these metrics? And which ones should you watch out for?
Today we’re going to sort that out.
In this article, we’ll examine the differences between pageviews and unique pageviews, as well as any other metrics you can get in Google Analytics for your website. This will help explain what is most important to you for your website.
Why it is important to track pageviews
The number of visitors to your website is often directly correlated to how much money you are making. Keeping track of these website metrics is an important part of running an online business.
There are many benefits to having access to analytics for your blog. That’s why everyone with a website should have Google Analytics set up.
Google Analytics provides insights into:
- Who are your readers (age, place of residence, gender)
- What they search
- How long they stay on your website
The more you know about your readers, the better you can tailor your content to their needs.
You can also use this data to track your progress and see which content is working and which is not.
If you find that some piece of content works really well, you can repeat that success with more content on a similar topic.
Give people what they want right?
If you are making money from display ads on your blog, pageviews are important because every pageview is money in your pocket. It is important that you see how you are doing in terms of traffic as this will also help you set some goals.
Google Analytics page views
What are pageviews in Google Analytics?
A pageview is simply a single request for a website. So when a visitor views your website on their smartphone, tablet and computer, they will make three requests for your website. This means that they are counted as three pageviews.
However, this is not a very useful metric on its own. You want to know how many people saw your website, not how many times your website was requested. For this reason, you need unique pageviews.
Unique page views in Google Analytics
What are Unique Pageviews in Google Analytics?
A unique pageview is a request for a webpage that is only counted once, even if the visitor is viewing your website on multiple devices.
For example, if a visitor views your website on their smartphone, tablet, and computer in the same session, they will only be counted as a single page view.
This is important because unique pageviews are a much better measure of how many people have seen your website.
You can easily see both metrics in your Google Analytics dashboard under Behavior> Website Content> All Pages
Or just type “Pageviews vs Unique Pageviews” in the search bar.
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Pageviews vs. Sessions
A session is a unique period of activity for a user.
If the same visitor views your website multiple times in a day, they will be counted as multiple sessions. Google Analytics counts a single session as a period of activity for a single user.
The session duration can be any duration that a single visitor browses on your website. However, if they leave your site for more than 30 minutes and come back later, a new session will begin.
Website visitors may have multiple pageviews on a single visit, but this still only counts as one unique pageview for each page they visit.
Pageviews vs. Visits
Pageviews are the number of times each page was viewed on your website, while visits are the number of sessions for each individual user.
If a user visits your website twice in one day, they would have had two separate sessions.
Users vs. Sessions
Users are the individual people who visit your website, while the term “session” refers to the amount of time that a user is on your website.
For example, if 10 people visit your website and then two of those 10 people come back later in the same day (a returning user) to review your website, you have a total of 10 visitors and 12 sessions.
You can view both users and sessions on your Google Analytics homepage or by searching for “sessions” in the search bar.
Important metrics for Google Analytics
There are many different metrics in Google Analytics, but which ones should you watch out for?
The answer really depends on the goals of your website.
If your website is a blog that makes money from display ads, pay attention to page views. On the flip side, if your website is making money entirely from affiliate marketing, then you should watch out for unique pageviews. It is good to know which pages are being viewed and how often.
Note how long your visitors spend on your website on average by looking at the average session length. This gives a good indication of how engaged they are, which can be directly correlated with revenue on websites that have been monetized with display ads.
Another important metric is the bounce rate.
Bounce rate is the percentage of people who visit a page on your website and then leave without interacting or clicking through to other pages on your website.
Once you understand these metrics, you can improve them which, hopefully, can grow your website and revenue.
Pageviews vs. Unique Pageviews
Hopefully this article has given you a better understanding of pageviews compared to unique pageviews.
Using Google Analytics (or any other analytics tool) will give you valuable insight into how users are interacting with your website. This is essential if your website is to be successful in the long term. After all, in order to improve and grow, you need to understand your performance.
You should work on increasing the number of unique pageviews and sessions on your website. As these numbers increase, your earnings may increase over time. It all depends on the types of offers you are presenting to your audience.
With niche sites and other types of online business, there is never one thing that leads to success, there is always a combination of many things to do well!