HARO link building has to be the best way to build consistently high DR backlinks to your website.
The only thing that would be better would be if you had a large network of contacts with DR70 + sites who would simply give you links! Unfortunately, most of us don’t. Answering HARO inquiries is therefore the next best thing.
With HARO, the Jolly SEO team have refined the art of gaining links – better yet, they have a new platform called Link Sourcery that can help you do it well too!
Jolly SEO and Link Sourcery
Who are Jolly SEO and what is Link Sourcery?
Jolly SEO is a HARO link building service founded by Morgan Taylor and Greg Heilers. They build high-quality backlinks by answering HARO inquiries on your behalf. In 2020 alone, the company placed over 1500 links for its customers on DR50 + sites.
The big difference to other HARO services is that you only charge fees if a DR50 + link is placed. Nobody else comes closer! You only pay for the winnings. The first 5 links will only be billed after they go live. As they put it: “We deliver results first, then invoices”.
More recently, they created Link Sourcery. It’s a HARO tool for anyone who sends pitch emails. It’s a platform you can send emails from, but it also contains a lot of data gathered from years of HARO link building.
If you’ve tried creating links with HARO before, you know it can be hit and miss. Generally 1 in 10 pitches will result in a link, but not all of those links will be dofollow (which we all want).
Some links will be:
- Nofollow right from the start
- some dofollow links are changed to nofollow
- some links are completely removed
- and sometimes the whole post is removed
This is one of the problems with HARO Links – it is called “Link Decay”.
HARO Link Decay
If you’re interested, the guys at Jolly / Link Sourcery have put together a case study on links decay here.
After purchasing over 2,100 links for their customers through HARO, they asked the following questions:
- How do these backlinks age over time?
- Do large publications delete their old contributions?
- Are webmasters secretly switching dofollow links to nofollow links?
Each of the 2100 links was assigned one of the following points – still good, dead page, unlinked, nofollow – and the results will be published in the case study.
In creating this study, they found that some websites are serial offenders. When it came to changing links to nofollow or deleting the link entirely, the same pages kept doing it over and over.
This diagram shows the results of building 35 links from bestcompany.com. 77% of the links were changed to nofollow, almost 9% were removed entirely and only 14% remained (and for how long?).
Avoiding answering queries from sites like this can save you a lot of time and / or money and increase your success rate – that’s what Link Sourcery is all about.
How high is the ROI of HARO?
Determining an ROI in link building is an almost impossible task.
There are some overlooked benefits of HARO link building. A particular and most obvious example is click-through (referral) traffic.
Morgan Taylor partner at Jolly SEO told us in this Business Insider article for their customer Crediful how one of their first HARO pitches for customers landed.
As you can see, the customer’s backlink is in the second sentence of the article and the post is getting a lot of traffic.
This article continues to receive over 1,000 sets of eyeballs every month – after almost 2 years, as the article originally went live on June 4th, 2019!
As they say on their homepage: “Our software helps you earn high quality backlinks for yourself.”
This tool can become a hub for your HARO link building experiments. While Jolly SEO is a service for creating HARO links for you, Link Sourcery is a platform for you (or your team) to create your own links.
And guess what? It is FREE to use! You will only start paying a monthly subscription fee after your first “win” using the platform (ie if you wish to continue using it).
Here is a look at the ‘Opportunities’ tab, in which all HARO queries are entered for filtering.
For every HARO query you can see:
- The date and time the request was sent
- The website / publication making the request
- A summary of the request (click Explore to see the full request)
- Whether the link is dofollow, nofollow or unknown or not
- DR of the publication (Ahrefs metric)
In the regular free HARO e-mail, which is sent three times a day, you neither receive the DR details nor do you know whether the link will be dofollow or nofollow or not. One of the benefits of using Link Sourcery is that it gives you details that can only be captured after years of experience.
Link Sourcery Walk-Through
Greg from Jolly SEO and Link Sourcery is much better at presenting the platform than I am – check out his walkthrough in this video.
More details about the platform from the video:
- It can connect to your email account, but emails only go one way
- You can send email through Link Sourcery but will not receive replies
- Filter HARO queries by date, DR or link type
- Requests whose deadline has expired will be removed
- Have up to 3 different users with the basic account
- Share your winnings with the Link Sourcery community
- It can be integrated with Slack
- Receive notifications of search queries based on your keywords
- Dashboard overview of all your pitches and wins
You will also continue to work on new features and customize things based on user feedback. We can expect the tool to develop into something even more helpful than it already is.
Link Sourcery was just getting past its first beta tests when the Link Sourcery tool generated over 100 daily user sessions prior to launch.
On the weekends you will notice major slumps, as HARO inquiries are only received on weekdays. With those many consistent user sessions with their beta testers, all of the signs are showing that this is a sticky product, and users are coming back almost every day to sign in more.
HARO pitching is quite a niche market. It will be interesting to watch their growth.
Link Sourcery Review
Link Sourcery is a very useful tool in terms of the features and information it offers.
The platform is easy to navigate and you will quickly learn how to use it. Knowing about DR makes choosing the best searches to target faster than looking it up yourself.
I like how the dashboard shows exactly how many pitches you’ve made and how many links you’ve won. I don’t personally track this information, I just answer as many requests as I can, and it’s great when I get one. But I’m not sure if I’ll win 1 in 10, 1 in 15, or 1 in 20 wins. But I would like to know!
Here are some of the pros and cons as I see them!
- Gather all of your pitch data and display it in one place
- Information about what kind of link you will get
- It is motivating to be part of a HARO community
- Tips and tricks to pitch smarter and increase the success rate
- You cannot start pitching until all of the queries have been entered
- The price makes it best for heavy users rather than patchy users
- Change is difficult sometimes
I think I’ve shared enough about the pros, and I’ll just briefly go over the cons.
First of all, I always answer my selected inquiries immediately with my own HARO mission. I tend not to reply to any if I can’t reach them within an hour of the email being sent. Link Sourcery requests do not upload until 30-45 minutes after they have been sent, so there is a delay there.
The start-up tier price is $ 25 per month. This tier will only be open for the next few months. If you only land 1-2 links with high DA, you will get a solid ROI.
If you are used to answering HARO inquiries by email, it can be difficult to make the change – at least for me! Normally answering queries is very simple and I have my way of doing things. While I think Link Sourcery is good, it FEELS more complicated, even if it really isn’t.
Overall, I think Link Sourcery is a good tool for those who consistently answer HARO inquiries. There is no doubt that it will help you present smarter by targeting only the opportunities that are most likely to give a dofollow link. The tool will also help you better monitor your results and improve your skills with the “paid members only” tips and tricks.
Link Sourcery and Jolly SEO Deal
If you don’t have the time, energy or inclination to answer HARO inquiries yourself, Jolly SEO could be the answer. If you want, you can take full responsibility for building links via HARO.
Here is an illustration of their link building results in 2020.
Of the more than 1500 DR50 + HARO links that they have built:
- 29% were DR86 +
- 17% were DR80-85
- 31.9% were DR70-79
- 14.7% were DR60-69
- 7.4% were DR50-59
If you want to try them out, they have a special offer for the Niche Pursuits audience:
As mentioned earlier, customers won’t be billed until they’re live for the first 5 links. The current price is $ 575 for each DR 50+ Do Follow link, but for a limited time they are offering DR50 + links for $ 525.
Book a call with Jolly SEO and here Mention Niche Chases To Get Your Discount!
Here is a review from one of their users:
From a man who ran his own in-house team of 5 full-time link builders, 12 freelance writers, and 2 editors: you guys are great. Outreach is tough, so I leave it to others to myself. I’m happy to have found you guys, keep up the good work.
We also have a deal to share for Link Sourcery: Everyone who signs up for the LinkSourcery founding stage gets their first 3 pitches analyzed by the Link Sourcery team. Feel free to try it out for yourself. They only want you to join when it’s beneficial to you – hence the free trial.
Eric Burns, the COO of Niche Pursuits, recently started using the tool:
Sign up for a free trial of Link Sourcery or its charter package and request your free coaching here for $ 25 if you mention NichePursuits after signing up.
Start-up level for 25 USD / month:
- Pitching on the platform
- Link type
- Sourcery Score
- Up to 3 project and outreach emails
- Keyword notifications
- Pitch optimization
- Link hunting
- Access to video tutorials
For anyone who is serious about HARO and building the DR of their website, these two services are worth a visit. For more information and to become part of a growing HARO community, you can also join the Jolly / Link Sourcery Facebook group here (free for everyone).