Whether you’re a new affiliate or just looking for new programs to join, don’t overlook the Etsy Affiliate Program.
If you thought Etsy was just for crafters and stay-at-home moms, think again!
The Etsy affiliate program has been around since 2015 and the amount of items you can find and promote as an affiliate may surprise you.
In this article, we’ll take a closer look at this affiliate program and highlight some of the highest paying Etsy affiliate niches. You’ll also get tips and ideas to help you start promoting Etsy products as an affiliate as soon as possible.
Does Etsy have an affiliate program?
Yes, Etsy has an affiliate program. This affiliate program is great because of the wide variety of items for sale on Etsy.
Although the platform is widely viewed as a marketplace for artisans, there is so much more to promote on the platform.
It’s not just gifts and crafts—there’s something for pretty much every niche sold on Etsy.
Visit the Etsy Affiliate Program page
What kind of products can you promote as an Etsy Affiliate?
Etsy is an online marketplace for handmade items, crafts, vintage items, and more.
The Etsy Marketplace features jewelry, clothing, home goods, vintage goods, crafts, kits, toys, electronics, digital products, and more.
The Etsy Affiliate Program is a great choice for many different types of niche and niche websites due to the variety of goods on the platform.
How does the Etsy Affiliate Program work?
This affiliate program is powered by Awin, a leading affiliate network with thousands of brands and partners.
You can also find it through FlexOffers, although Awin is recommended by Etsy itself.
Awin is a popular network and it’s pretty easy to sign up for. Once you have completed your Awin profile, you can search for and apply to the Etsy Affiliate Program.
As an Etsy affiliate, you have access to banner ads, your affiliate link or links, and receive an Etsy affiliate newsletter and featured products for inspiration.
An Etsy shop owner can also be an Etsy affiliate.
However, Etsy sellers are not allowed to earn commission on items in their own Etsy shop.
How to become an Etsy affiliate
To become an Etsy affiliate, you must sign up for the Awin Affiliate Marketing Network.
This affiliate network has a $5 refundable joining fee. They do this to prevent scammers and to maintain a good reputation.
Visit Etsy on Awin
Awin will ask you how you would like to promote products and you will also need to fill out your profile details including tax information and banking information.
Once you have filled out the required information, go to the Advertisers button on your Awin dashboard.
On this page, click Join Programs and search for Etsy.
There are multiple Etsy options on Awin for different geographic locations, so make sure you choose the right one for your location.
From there, you can apply to join the Etsy program so you can promote products on the Etsy marketplace.
Commission rates for the Etsy Affiliate Program
So how much money can you make as an Etsy affiliate?
Etsy affiliate commission rates are 4% for standard publishers and 2% for user-generated content.
What does that mean exactly?
“Standard Publishers” are those who use regular Etsy affiliate links throughout blog and niche website content.
Bloggers can make money with the Etsy Affiliate Program through blog content such as reviews, tutorials, lists, and more.
“User Generated Content” or UGC is content posted on social media channels, such as images, videos, audio, etc.
4% doesn’t sound like a lot – but the Etsy commission rate is really comparable to what you would find with other physical product affiliate programs like the Amazon affiliate program.
If you are in the glamping tent niche, you can easily make upwards of $70 per sale.
Etsy Affiliate Program Payment Plan
As an Etsy Affiliate, you get paid through the platform you use to promote Etsy.
With Awin, you can choose between monthly and twice-monthly payment options, and the minimum payment threshold is $20.
How long is the Etsy affiliate cookie?
The Etsy Affiliate Program cookie through Awin is a 30-day cookie.
This is considered a fairly typical cookie length and gives your audience time to decide on a purchase, as opposed to the 24-hour cookie offered by Amazon.
Etsy Affiliate Tools
Etsy Affiliates have access to various Etsy banner ads, affiliate links, and an affiliate newsletter. The marketplace also offers affiliates curated product listings for additional inspiration.
Because the Etsy Affiliate Program is managed on the Awin Network, you also have access to the Awin Affiliate Tools.
Awin tools include a deep link builder, the latest Etsy themes, a Chrome extension, and more.
The MyAwin Chrome Extension is a great tool to use with the Etsy Affiliate Program. This extension allows you to create an affiliate link directly from the Etsy product page instead of creating your link on the Awin platform.
Pros and Cons of the Etsy Affiliate Program
The affiliate program isn’t the only way to make money on Etsy, but it’s a great place to start and a great way to monetize your site. Here are the main pros and cons of this affiliate program.
- Managed by Awin – a large affiliate network with great tools and affiliate support
- Hundreds of thousands of product listings
- Etsy is a well-known and trusted platform
- 30-day cookie window
- 4% commission rate
- $5 joining fee to sign up for Awin (refundable)
- Sellers can’t earn affiliate commissions on their own products (fair, but may be a disadvantage for some)
- Etsy gift card purchases do not earn commission
How to Make Money with the Etsy Affiliate Program
So how exactly do you make money from the Etsy Affiliate Program?
If you’re just starting out, you’ll have an advantage here. You can start with the most profitable niche you can imagine and work your way up from there.
How to achieve the greatest success with the Etsy Affiliate Program.
Choose a profitable niche
First, choose a profitable niche for Etsy.
Since the affiliate commission is only 4%, choosing a high-ticket niche will help you get the most bang for your buck.
Here are some examples of high-ticket items on Etsy.
- Glamping tents
- Geodesic Domes
- Rare collectibles
- Signed articles
- wedding dresses
- hut blueprints
- Old typewriters
- Vintage furniture and decoration
- rare art
You have the idea! Etsy is the home for rare art, collectibles and more. Many of these items sell for anywhere from a few hundred dollars to several thousand dollars.
You’ll notice some extremely high-priced items on Etsy, like “rare” Beanie Babies for $40,000. Use your judgment here and validate the market before basing your entire niche on a $40,000 toy.
Create a website
Once you’ve decided on a profitable niche, the best way to promote your Etsy affiliate links is through a niche website or blog.
You can build an entire brand around your niche and promote your Etsy affiliate links and affiliate links through other networks as well. You don’t have to limit yourself to just Etsy with a niche website.
Bloggers have a unique opportunity to build a brand around a niche, write product reviews, and get traffic, mostly passively, through search engines.
Blogging is a long-term strategy, but in my opinion, promoting products through the Etsy affiliate program is the best way.
Learn how to create a niche website here
Create lots of evergreen SEO content
After you’ve created your website, it’s time to create content.
Evergreen content is content (like an article or blog post) that is always relevant, no matter the year or time of year.
Optimizing your content for search engines is the best way to easily drive traffic and readers to your articles (and affiliate links) after writing your content.
You can easily build an entire brand around your chosen niche and create many different types of content. Here are some examples:
- Article or product reviews
- product inspections
- “Best of” product listings
Once you’ve decided on a profitable niche and created your niche website, you’re no longer limited to promoting Etsy products.
Sure, you can create lots of evergreen SEO content for Etsy affiliate products, but consider finding and signing up for other niche relevant affiliate programs to increase your income potential.
After creating your content, you can promote it on different social media platforms. SEO takes time to drive traffic, but social media platforms like Facebook, Instagram, and Pinterest can pull in visitors faster.
Summary: Is the Etsy Affiliate Program Worth It?
Since Etsy is a unique platform with a variety of unique and extremely niche products, the Etsy Affiliate Program is definitely worth it for many niches.
The best way to promote the Etsy Affiliate Program is through niche websites, blogs, and YouTube channels where you can review the products and show them in action.
But this affiliate program can also be great for other niches focused on digital products.
There is no shortage of products in the Etsy Affiliate Program. Adding Etsy marketplace products to your affiliate marketing strategy is a good choice if it fits your niche.