Figuring out how to be verified on TikTok is not as easy of a process as it is with other social media platforms.
Let’s dive deeper and learn a few best practices for becoming verified on TikTok.
How to Be Verified on TikTok
Unlike other social media platforms that encourage users to apply for verification, TikTok does not have set, clear, or written criteria in order for accounts to become verified on its platform. There isn’t a set of explicitly defined rules for users to follow, and users cannot apply for verification.
TikTok users cannot apply for verification.
That being said, there are a few parameters to follow in order to boost the probability of becoming a verified user:
- Post consistent content that your audience wants to watch over and over again
- Gain media coverage from both local and national publications
- Create engaging videos that keep your audience on the platform longer
- Prove verification on other social media platforms like Instagram, Facebook, and Twitter
- Increase your follower count daily
Instead of having users apply for verification, TikTok has a dedicated TikTok admin that wades through accounts before choosing specific creators and brands to become verified. Following the above parameters can help increase your chances of being one of the lucky chosen accounts for TikTok verification.
Let’s expand more on a few strategies for boosting your chances of being verified on TikTok.
Consistently post content
TikTok wants to see that its content creators are posting consistently. Posting content every day is more appealing to the platform than someone who posts only once per week or takes a hiatus from the platform for several weeks at a time.
Posting consistently shows TikTok that you are a reliable creator who continually adds value and drives engagement on the platform.
Having a consistent content schedule also increases the likelihood of one of your videos going viral, helps you gain new followers every time you post, and it shows TikTok that you’re dedicated to your craft and the platform.
Garner Media Attention
Your activity outside of the TikTok app can also impact your chances of becoming verified. Being featured in media outlets from local newspapers to major magazines and even morning talk shows further shows your dedication to your craft and boosts your credibility to the platform.
From coastal grandmothers to a self-taught genealogist returning family heirlooms, the content users are creating for TikTok is making its way to mainstream media.
When the content you create is so share-worthy, interesting, and informative that other media outlets want to cover it, that further shows TikTok how valuable you are as a creator.
Create high quality videos
The goal of TikTok, and all social media platforms, is to keep its users longer.
TikTok wants its users to consume more and more videos and stay on the app as long as possible. By contributing engaging content to the platform, you’re helping TikTok achieve its goal of keeping users on the app consuming content for longer and longer.
Create content that makes users want to stay on the TikTok app longer.
By creating engaging content, you’re helping the platform grow and you’re also helping your audience grow.
When your videos are entertaining, informative, or relatable, they inspire viewers to share the content with their friends.
Videos that are funny, controversial, or swoon-worthy also motivate users to comment, like, and further interact with your account.
All of these interactions with your videos helps your follower account continue to grow.
Prove Verification on Other Social Media Platforms
When learning how to earn a TikTok verification badge, proving verification on other social platforms is a great place to start. If you’re already verified on Twitter, Instagram, Facebook, and YouTube, your likelihood of becoming verified on TikTok is greater than if you weren’t verified on those other platforms.
Adding the link to your verified Instagram account on your TikTok profile can help boost your chances of becoming verified.
If you have prominent accounts on other social media platforms, applying for verification on those platforms (if you’re not verified already) will help show your credibility to TikTok. After you’re verified, make sure to add those links to your other social media profiles in your TikTok profile.
Steadily Grow Your Follower Count
Another way to increase your chances of becoming verified on TikTok is to focus on consistently growing your follower count every day. TikTok is looking for influencers, creators, and brands that are steadily increasing their following on a daily basis.
Reportedly, TikTok looks for accounts that grow by approximately 500 to 2,000 followers every day.
While there isn’t an exact follower count that will earn you verified status, it’s in your best interest to show steady growth of your follower account every day.
By having a following that grows consistently, you’re also proving to TikTok that the content you’re creating is engaging and valuable to your audience. It shows proof of concept.
Here are a few ways to help become a popular account and increase your follower count on TikTok every day:
- Post at least one video per day
- Take advantage of new features like stories
- Create engaging content that encourages users to share, comment on, and like your videos
- Make videos that are direct replies to the comments you’ve received on previous videos
- Put in your best effort to produce viral videos
- Focus on having longer watch times either through short, continuously looping videos or longer videos
What Does Being Verified on TikTok Mean?
Being verified on TikTok means the account has a blue checkmark next to its name, and TikTok has verified that the person running the account is who they say they are.
Verified TikTok accounts will have a blue checkmark next to their username.
When trying to determine which accounts in your search results are verified, a verified account in your search results will look like this:
Note the blue checkmark next to their user handle. When you go to their profile, a verified account will look like this:
How to Be Verified on TikTok: Benefits of TikTok Verification
The benefits of TikTok verification include:
- Establishing your profile as the authentic one against any fake account
- Increasing the likelihood of earning paid brand deals
- Building trust with your audience
- Boosting the reach of your videos
Establish Authenticity Among Fake Accounts
Once some accounts start growing in popularity, they start to experience the unavoidable but frustrating copycat accounts. These fake accounts typically copy your videos exactly and repost them on the duplicate account they’ve created. This can dilute your brand and cause confusion with your audience.
Copycat accounts typically choose usernames that simply add a number on to the end of your original username, or just change 1 or 2 letters. When scrolling through a long list of accounts in your search results, it can be hard for users to quickly determine which account is the original.
By having a verified account on TikTok, you’re eliminating this confusion and pointing your audience directly to the original account.
The blue badge is an easy way for users to spot the original account they’re looking for.
For example, the account “corporatenatalie” has a long list of fake accounts with similar usernames. The copycat accounts use her same profile picture and just add numbers to the end of her username, or switch out certain letters.
Instead of having to determine the actual account through process of elimination based on follower and video count, having a blue checkmark to show verification instantly leads users to the correct account.
Earn Brand Partnerships
TikTok is known for working closely with its creators to help them build partnerships with brands. As a verified user, TikTok has already vetted you as a creator who is authentic, trustworthy, and consistent. These are qualities that would make you enticing to brands and to TikTok to promote you.
Think of TikTok verification as an important step in receiving approval from brands for collaborations.
Check out our article on how do you make money on TikTok to learn more about brand partnerships.
Build trust with your audience
One of the most important benefits of being verified on TikTok is the fact that it helps build trust with your audience. Now that your account is verified, your audience knows that you’re actually the person you say they are. They have more trust in the account itself, making them more likely to trust sharing this account with their friends.
The blue badge at the end of your TikTok username helps build trust with your audience.
Boost Your Reach
Once your account is verified, TikTok has already confirmed that they like your content, knowing it provides value to the platform, and that you post consistently. All of these factors mean that TikTok knows your content is worthy of being widely promoted on its app.
When your account is verified, your content is promoted more heavily over accounts that are not verified.
In addition to promoting your content over other accounts, TikTok will also push your videos out to a wider audience simply because you’re a verified account.
Final Thoughts on How to Be Verified on TikTok
When learning how to be verified on TikTok, following these parameters can help you earn the coveted blue checkmark you’re working so hard to achieve. While the road to TikTok verification can feel uncertain, the best practices we discussed can help guide you along the way.