How Thought Co. Attracts 13.5M Visitors a Month to Dominate The Education Niche

ThoughtCo is owned by the digital media giant Dotdash Meredith (formerly About.com) and is the largest educational resource on the web today.

How did Thought Co. become such a powerhouse in the world of online education?

In short, it’s because the site offers thought-provoking content that helps people learn more about the topics they’re interested in.

How Much Traffic Does It Get

Today, this business attracts 13.5M visitors per month. Let’s explore.

Source: Ahrefs

The mix of informative and insightful content is what sets ThoughtCo. apart from other education sites. It’s why so many people trust ThoughtCo. as their go-to source for learning more about the world around them.

The articles on ThoughtCo. are well researched and written in a clear, concise style that makes them easy to understand. But more importantly, they offer readers new perspectives on familiar topics that expand their consciousness.

The Source Of The Traffic For ThoughtCo.

Data from SimilarWeb shows that ThoughtCo. gets a whopping 84.75% traffic from organic search.

Source: SimilarWeb

What Keywords Does ThoughtCo. Rank For

According to Semrush, ThoughtCo. captures 2.8M informational keywords which are 100% non-branded.

That is truly a one of a kind feat on the web.

Source: Semrush

What About Social Media Presence?

Well, ThoughtCo. gets 40.63% of its social media traffic from the popular forum Reddit.

It’s where people can talk about anything and ask all kinds of questions, so people like to link out to ThoughtCo. a lot.

Source: SimilarWeb

Top ranking pages

Learners who are hungry for top quality knowledge can find all they need to know about world-renowned people such as Elijah McCoy – an American engineer who significantly improved the steam engine via enhanced lubrication systems.

Source: Ahrefs

Moreover, the audience is even interested in learning everything there is about the question mark.

Now that is some thorough learning process right there!

We even have Vietnam War enthusiasts finding historical facts about the Viet Cong forces.

Source: Ahrefs

Virality Of Thought Co.

Source: Ahrefs

The most shared post on social media (Pinterest in this case) is an article about Rainbows and how they are formed.

But where does it end?

ThoughtCo.’s Best Links

One of the most powerful links landed by ThoughtCo. is a link on intellectual property licensing from the National Health And Blood Institute.

Source: Ahrefs

This is how you know the business is a credible resource with the highest standards on the web.

Source: Ahrefs

ThoughtCo provides readers with high-quality content that is both informative and entertaining.

To fuel this educational fire their top linked page has links coming from liveabout.com – their long standing media partner with a lot of horsepower under its hood.

The site’s articles are well researched and written in an engaging style that keeps readers coming back for more.

In addition, ThoughtCo regularly updates its content to ensure that it remains relevant and useful to its audience.

Tools used

Thougth.Co runs on a custom CMS designed this is not available for the public.

It’s in-house platform is built by a team of developers making sure the site performs well in all circumstances.

How Thoughtco. Makes Money

This education mammoth makes money from ad placements on their website, editorial content as well as affiliate partners.

One clever way the website makes money is through recommending mobile apps such as language learning apps.

You can sign up on their partner websites or download the mobile from the App Store or Google Play Store.

True power lies in knowledge and technology combined.

Source: ThoughtCo.

Whether you’re looking to improve your grades in school or learn a new skill, ThoughtCo. has the resources you need to get the most out of your education.

Learning From Scott P Kurnitt The Owner Of Dotdash Meredith

Scott P. Kurnitt, the owner of ThoughtCo. believes that it is not the technologies but business models that merge different platforms and fuel future businesses moving forward.

Focus on providing value-added services to companies and this is how you can build your assets.

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